Silicone BLOW! Rubberized Waistband Logo….for a 3D look and feel. Made in bright new colors, one of our bestsellers is now available in this brand new update! The BLOW! Brief with Show It is a not-at-all-basic basic. With the same great slim fit/quality as all of our briefs, this one features Show-It, a hidden 'comfy cup' that gently lifts and provides excellent frontal support and enhancement. This horseshoe shaped inner cup is lined by soft elastic and adds up to 1.5 inches (3.8 cm) to a man's frontal measurement and provides the biggest natural enhancement of any underwear in our line. Made out of Cotton and Spandex in our typically amazing and bright Andrew Christian colors, this Limited Edition piece comes with neon contrast trim, and a super-slimming BLOW! Striped logo waistband. We dare you not to look good in these. Color: Red/Electric Blue. Fabric: 95% Cotton, 5% Elastane.